ASK: Mars Petcare tasked our team with boosting brand share across their portfolio.

INSIGHT: We discovered that over 50 million Americans faced hunger during the pandemic, impacting pets in these homes and increasing their food insecurity.

SOLUTION: To address this, we proposed a retailer initiative allowing pet owners to donate a meal with each purchase. This initiative became a Walmart Marketing priority in 2021 and ran for three consecutive years.

RESULTS:
• 20.1% sales lift (2023).
• 57M+ impressions (2023).
• $12.3M in sales from August 1 to September 30, 2023.

Effie Award
Effie Case Study
Globe Newswire

As Art Director (AD), my role focused on the ideation of key art, as well as storyboarding and oversight for digital and in-store media.

CD: Chris Long Copywriter: Chris McKenna Senior AD: Jessica Ashburn